In recent years, more and more technology teams have opted to leverage design-thinking principles when building new software and tools. With a heavy emphasis on empathy and creativity, the multistep design-thinking process places the spotlight on end users and seeks, through an ongoing process, to continuously meet their real, and changing, needs.
Proponents of design thinking say the philosophy’s user-centered, iterative approach leads to products that are more innovative and user-friendly, which in turn leads to enhanced customer loyalty and competitiveness. 20 industry experts from Forbes Technology Council share procedural and philosophical tips to help tech leaders who are interested in incorporating design thinking get started.
Seeding the team with a few people who will live with what is designed is essential to having direct experiential knowledge of the challenges, real obstacles and best opportunities early in design sessions, whether the team is reengineering, defending or evaluating the design. Then, create a prototype and prove that it works. – Jim Barrett, Edge Total Intelligence
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
For more information about Forbes Technology Council, visit their website at forbestechcouncil.com.
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